4+ Yrs
Corporate experience
Shweta Ranjan
Senior Content Strategist & Social Media Lead | Scaling Brands via Managed Operational Systems & Performance Copy
I design and run content ecosystems that move audiences from awareness to action. My work spans performance copy, multi-platform social strategy, leadership-facing analytics, and on-camera brand communication — with every output tied to a measurable business outcome.
Target: Senior Associate / Assistant Manager
Pune · Offline / Hybrid / Remote
4+ years of corporate experience
Available: Full-time / Consulting
7.7M+
Instagram views — Jan cycle
281
Leads generated
7%
Peak push CTR at Adda247
Profile
4+ years building content systems that drive real business outcomes
I sit at the intersection of editorial quality and platform performance. Whether it’s performance copy, social media strategy, on-camera communication, or leadership-facing analytics — my work is always tied to a clear business outcome.
Open to Senior Associate and Assistant Manager level roles in Pune (offline), hybrid, or fully remote setups. Available for full-time and consulting engagements.
26×
Instagram community growth — 230 to 6,100
281
Leads tracked with source attribution
66%
LinkedIn lead-to-payment conversion peak
Expertise
Delivery across six core communication disciplines
Each capability block summarizes what was delivered and the measurable outcomes associated with it.
Technical Tool Stack
Strategy & Analytics
Execution & Ads
Systems & Ops
Case Studies
Outcomes from two sustained client mandates
Click a card to explore the full case study — systems built, platform-by-platform execution, and measurable outcomes.
Core Role
Apr 2025 – Present
Vedam School of Technology
Social Media Senior Associate
Built the entire social & content function from zero — generating 1.1M+ reach and 281 leads within the first operating cycle.
1.1M+
Instagram reach
281
Total leads
26×
Community growth
Corporate
Apr 2022 – Mar 2025
Adda247 & CareerPower
Marketing Copywriter
Drove CTR from 0.7% to a 7% peak across push notification and CRM campaigns spanning SSC, Railways, Banking, and UPSC verticals.
7%
Peak push CTR
2×
Revenue uplift
241K
Campaign impressions
Multidisciplinary Writing Portfolio
Direct copywriting and editorial ownership across 4+ industries — providing the narrative backbone for websites, SEO campaigns, and performance lifecycles.
Operational Systems
Strategic frameworks built for scale
Beyond individual posts, I design the invisible infrastructure — content calendars, distribution funnels, and reputation trackers — that allow digital operations to run at a world-class standard.
OS 01
Instagram Operating System
Structured 7-day posting rhythm with role-based production hooks.
Expand Documentation →
OS 02
Brand & Social Review
Monthly MOM analytics and project trackers for offline branding.
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OS 03
Distribution Network
12-15 touchpoint organic and inorganic content funnel.
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OS 04
The Command Hub
Single source of truth for all trackers, assets, and SOPs.
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OS 05
LinkedIn Growth Plan
Authority-building frameworks for B2B ed-tech positioning.
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OS 06
Online Reputation Management
SEO-optimized SEO for reviews across Quora, Reddit, and GMB.
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OS 07
YouTube Growth Matrix
Integrated Shorts and Long-form conversion pipelines.
Expand Documentation →Featured Work
On-camera and channel execution samples
Work samples auto-move for quick scanning. Hover, focus, or use controls to pause and navigate manually.
Channel Presence
Active channel footprint with direct access to audience-facing execution and measurable platform outcomes.
Job Pathway
From first byline to full-channel ownership
Chronological pathway showing role evolution, parallel freelance phases, and increasing ownership across content, systems, and performance functions.
Education
Academic foundation behind the strategy
A grounding in agricultural sciences paired with ongoing postgraduate management education — combining analytical rigour with business acumen.
Pursuing
Master of Business Administration (MBA)
Management & Strategy
2025 – 2027 · Currently Enrolled
Deepening understanding of business strategy, marketing management, and organisational communication — directly applied to content and social media leadership roles.
Completed
Bachelor of Science — Honours (BSc Hons)
Horticulture
2017 – 2021
Undergraduate programme with a focus on horticultural science, research methodology, and data interpretation — building the analytical and process-thinking foundation that underpins her content and strategy work.
Contact
Open for hiring and consulting conversations
Available for full-time roles and project-based consulting in content strategy, social media systems, and on-camera communication. Based in Pune — open to remote and hybrid arrangements.
Engagement Scope
Best aligned with teams hiring for communication ownership across strategy, execution, and reporting. Equally open to focused consulting projects.
Corporate Content Writing
Performance Copywriting
Social Media Systems
ORM Governance
On-Camera Communication
Operating Details
Last updated: February 2026