4+
Years of Experience
Shweta Ranjan
Content Strategist · Social Media Systems · Brand Architect
I don't just post content, I build systems that scale brands. Four years of growing communities from scratch, writing copy that converts, managing reputation across six platforms, and showing up on camera when it matters.
7.7M+
Content Views in a Single Month
230 → 6.1K
Instagram Followers Scaled
12%
Increase in Profile Interactions
Profile
Narrative Architecture & Growth Strategy
I started as a writer, crafting copy for EdTech platforms, railway services, and education companies before I had a formal job title. That foundation taught me something most strategists skip: words are infrastructure.
Over four years, that evolved. At Adda247 and CareerPower, I scaled push notification CTR from 0.7% to a 7% peak across multi-crore exam verticals with every campaign tracked inside MoEngage. At Vedam School of Technology, I built the entire social and content operation from zero: strategy, calendars, scripts, ORM, lead attribution, and a 12-month YouTube roadmap across six platforms simultaneously.
I write copy. I build systems. I manage reputation. And when the camera comes out, I show up there too.
281
Attributed Leads Tracked
66%
LinkedIn Lead-to-Payment Peak
6
Platforms Managed Simultaneously
Expertise
Core Capabilities & Service Pillars
Four capability pillars — each backed by real outcomes
Social Media Strategy
Multi-platform strategy across Instagram, YouTube, LinkedIn, Telegram, Quora, Reddit, and X. Content bucket architecture, competitor benchmarking, UGC pipelines, and full-funnel calendar management.
- Content bucket architecture & strategy
- Competitor benchmarking & gap analysis
- UGC pipeline development
Primary Outcome
6 platforms · 1.1M+ reach · 26× community growth
Performance Copywriting
Push notifications, CRM campaigns, WhatsApp broadcasts, and email sequences. Every word has a job.
CTR Impact
0.7% → 7% CTR · 2× revenue uplift
Brand Reputation (ORM)
Quora Space management, Reddit community moderation, and GMB review pipelines. Controlling search.
Search Status
#1 Google ranking · 50+ reviews
Systems & Operations
Master calendars, WOW trackers, and distribution matrices — the invisible infrastructure that makes a social operation run at scale without chaos.
- Automated distribution matrices
- MOM retrospective frameworks
- Scalable SOP libraries
Scale Factor
7 operational systems built · Full attribution tracking
Tools I work with:
MoEngage
Meta Business Suite
Canva
CapCut
WordPress
Google Analytics 4
YouTube Studio
Notion
Google Workspace
Photoshop
ChatGPT
Midjourney
Case Studies
Strategic Mandates & Measurable Outcomes
Each card represents a real brand, a real mandate, and real measurable outcomes.
Brand Management · Mar 2026 – Present
Coach Avinash Anand Singh
Associate Manager, Blue Dot Transform Consulting
Managing end-to-end social media, content strategy, graphic design, script writing, and video direction for one of India’s leading transformational coaches.
3Platforms
ActiveMandate
FullStack Owner
Instagram Management · Active
DivineHeals
Complete Instagram Manager
A spiritual and wellness brand focused on energy transformation and healing — crystals, gemstones, Rudraksha, angel classes, and healing sessions. Full Instagram ownership from strategy to execution.
1Platform
6Functions Owned
FullStack Owner
Social Media Build · Apr 2025 – Feb 2026
Vedam School of Technology
Social Media Senior Associate
Built the entire social and content function from a zero baseline — generating 1.1M+ Instagram reach, 7.7M views in a single month, and 281 attributed leads across 5 campaign cycles.
1.1M+Insta Reach
281Total Leads
26×Growth
7.7MViews/Month
Performance Copy · Apr 2022 – Mar 2025
Adda247 & CareerPower
Marketing Copywriter
Scaled push notification CTR from 0.7% to a 7% peak across SSC, Railways, Banking, and UPSC verticals — with every campaign tracked inside MoEngage.
7%Peak CTR
2×Revenue Uplift
241KImpressions
Writing Portfolio
Multidisciplinary Writing Portfolio
Direct copywriting and editorial ownership across 4+ industries — providing the narrative backbone for websites, SEO campaigns, and performance lifecycles.
Operational Systems
Operational Systems
The infrastructure behind the content. Seven interconnected systems built to make social media operations run at scale — without chaos.
LinkedIn Growth Engine
B2B authority-building and demand generation system.
Instagram Growth Machine
Attention capture and audience expansion system.
YouTube Content Infrastructure
Authority, depth, and evergreen growth engine.
ORM System
Perception control and trust infrastructure.
Master Command Sheet
Execution backbone and operational control system.
Distribution Engine
Content multiplication and cross-platform scaling system.
Brand & Performance Review System
Decision intelligence and optimisation layer.
On-Camera Work
On-camera and channel execution samples
Scripted, directed, and fronted — from student vox pops to VVIP industry interviews.
Job Pathway
Job Pathway
From first byline to full-channel ownership — a chronological pathway showing role evolution, parallel freelance phases, and increasing ownership across content, systems, and performance functions.
Education
Education
Academic foundation behind the strategy — a grounding in agricultural sciences paired with ongoing postgraduate management education, combining analytical rigour with business acumen.
Currently Enrolled
Master of Business Administration (MBA)
Management & Strategy
2025 – 2027
Deepening understanding of business strategy, marketing management, and organisational communication — directly applied to content and social media leadership roles.
Completed
Bachelor of Science — Honours (BSc Hons)
Horticulture
2017 – 2021
Undergraduate programme with a focus on horticultural science, research methodology, and data interpretation — building the analytical and process-thinking foundation that underpins her content and strategy work.
Certifications
Certifications
Verified professional credentials from Meta — authorised through Coursera.
Contact
Let's create something that actually works.
Open to brand mandates, content strategy projects, and consulting engagements.
Engagement Scope
Best aligned with teams hiring for communication ownership across strategy, execution, and reporting. Equally open to focused consulting projects.