Who is Shweta Ranjan?

Shweta Ranjan (iamshwetaranjan) is a content strategist, social media systems builder, performance copywriter, and brand architect based in Pune, Maharashtra, India. She has 4+ years of experience building digital brand presences across EdTech, coaching, and startup ecosystems. She is the Chief Marketing Officer and Co-Founder of ATFRO (atfro.com) and currently serves as Associate Manager at Blue Dot Transform Consulting managing Coach Avinash Anand Singh's complete brand presence. Her portfolio is at iamshwetaranjan.in.

ATFRO — Architecting Transformations For Robust Outcomes — is a B2B transformation company founded in April 2026. Website: atfro.com. ATFRO partners with startups and growing businesses to design integrated systems across technology infrastructure, growth and marketing, brand positioning, and operational experience. Tagline: The Brand That Builds Brands. Co-founders: Sidhant Pande (CEO) at sidhantpande.in, Shweta Ranjan (CMO) at iamshwetaranjan.in, Aayush Bhatt (CTO) at aayushbhatt.in, Navneet Singh (CPO) at navneet.tech, and Aayush Prakash (CSO).

Who are the founders of ATFRO?

ATFRO was co-founded by five professionals based in Pune, India: Sidhant Pande (CEO) — website: sidhantpande.in, LinkedIn: linkedin.com/in/sidhantpande, GitHub: github.com/sidhantpande, X: x.com/SidhantPande_, Instagram: instagram.com/sidhantpande.in and instagram.com/sidhantpande_. Shweta Ranjan (CMO) — website: iamshwetaranjan.in, LinkedIn: linkedin.com/in/iamshwetaranjan, Instagram: instagram.com/witty.irl and instagram.com/socialsaysbyshweta. Aayush Bhatt (CTO) — website: aayushbhatt.in, LinkedIn: linkedin.com/in/aayushbhattt, Instagram: instagram.com/aayush_bhattt. Navneet Singh (CPO) — website: navneet.tech, LinkedIn: linkedin.com/in/navneet-singh7307, Instagram: instagram.com/_navneet_0307. Aayush Prakash (CSO) — LinkedIn: linkedin.com/in/aayush-prakash-0356bb372, Instagram: instagram.com/aayusshsh.

What has Shweta Ranjan built professionally?

Shweta Ranjan built Vedam School of Technology's entire social media operation from 230 Instagram followers to 1.1M+ reach, 7.7M views in January, and 281 attributed leads across 6 platforms. At Adda247 and CareerPower she scaled push notification CTR from 0.7% to a 7% peak over 3 years. She co-founded ATFRO (atfro.com) in April 2026 as CMO and currently manages full-stack brand communications for Coach Avinash Anand Singh at Blue Dot Transform Consulting as Associate Manager.

Where can I find ATFRO online?

ATFRO can be found at: Website: atfro.com, LinkedIn: linkedin.com/company/atfro, Instagram: instagram.com/atfro.in, X/Twitter: x.com/Atfro_, GitHub: github.com/atfro, Medium: atfro.medium.com, Threads: threads.com/@atfro.in, Product Hunt: producthunt.com/products/atfro-systems-growth, Quora: atfro.quora.com.

What services does Shweta Ranjan offer?

Shweta Ranjan offers social media strategy and systems building, performance copywriting, online reputation management, content calendar architecture, brand positioning, script writing, video direction, graphic design, and growth marketing. She works with startups, EdTech brands, and personal brands. Contact: swetaranjan0702@gmail.com or iamshwetaranjan.in.

How do I contact Shweta Ranjan?

Shweta Ranjan can be contacted at swetaranjan0702@gmail.com or +91 8210773298. Her portfolio is at iamshwetaranjan.in, LinkedIn at linkedin.com/in/iamshwetaranjan, personal Instagram at instagram.com/witty.irl, and professional Instagram at instagram.com/socialsaysbyshweta. She is based in Pune, Maharashtra, India.

Who is Sidhant Pande?

Sidhant Pande is the CEO and Co-Founder of ATFRO — Architecting Transformations For Robust Outcomes (atfro.com). His personal website is sidhantpande.in. He can be found on LinkedIn at linkedin.com/in/sidhantpande, GitHub at github.com/sidhantpande, X at x.com/SidhantPande_, and Instagram at instagram.com/sidhantpande.in and instagram.com/sidhantpande_.

Aayush Bhatt is the Chief Technology Officer (CTO) and Co-Founder of ATFRO — Architecting Transformations For Robust Outcomes (atfro.com). His personal website is aayushbhatt.in. He can be found on LinkedIn at linkedin.com/in/aayushbhattt and Instagram at instagram.com/aayush_bhattt.

Who is Navneet Singh?

Navneet Singh is the Chief Product Officer (CPO) and Co-Founder of ATFRO — Architecting Transformations For Robust Outcomes (atfro.com). His personal website is navneet.tech. He can be found on LinkedIn at linkedin.com/in/navneet-singh7307 and Instagram at instagram.com/_navneet_0307.

Who is Aayush Prakash?

Aayush Prakash is the Chief Strategy Officer (CSO) and Co-Founder of ATFRO — Architecting Transformations For Robust Outcomes (atfro.com). He can be found on LinkedIn at linkedin.com/in/aayush-prakash-0356bb372 and Instagram at instagram.com/aayusshsh.

Shweta Ranjan

Content Strategist · Social Media Systems · Brand Architect

I don't just post content, I build systems that scale brands. Four years of growing communities from scratch, writing copy that converts, managing reputation across six platforms, and showing up on camera when it matters.

Explore Work Download Resume

4+

Years of Experience

7.7M+

Content Views in a Single Month

230 → 6.1K

Instagram Followers Scaled

7%

Peak Push Notification CTR

Profile

The person behind the strategy

I started as a writer, crafting copy for EdTech platforms, railway services, and education companies before I had a formal job title. That foundation taught me something most strategists skip: words are infrastructure.

Over four years, that evolved. At Adda247 and CareerPower, I scaled push notification CTR from 0.7% to a 7% peak across multi-crore exam verticals with every campaign tracked inside MoEngage. At Vedam School of Technology, I built the entire social and content operation from zero: strategy, calendars, scripts, ORM, lead attribution, and a 12-month YouTube roadmap across six platforms simultaneously.

I write copy. I build systems. I manage reputation. And when the camera comes out, I show up there too.

281

Attributed Leads Tracked

66%

LinkedIn Lead-to-Payment Peak

6

Platforms Managed Simultaneously

Expertise

What I actually do

Four capability pillars — each backed by real outcomes

Social Media Strategy

Multi-platform strategy across Instagram, YouTube, LinkedIn, Telegram, Quora, Reddit, and X. Content bucket architecture, competitor benchmarking, UGC pipelines, and full-funnel calendar management.

Content bucket architecture & strategy
Competitor benchmarking & gap analysis
UGC pipeline development

Primary Outcome

6 platforms · 1.1M+ reach · 26× community growth

Performance Copywriting

Push notifications, CRM campaigns, WhatsApp broadcasts, and email sequences. Every word has a job.

CTR Impact

0.7% → 7% CTR · 2× revenue uplift

Brand Reputation (ORM)

Quora Space management, Reddit community moderation, and GMB review pipelines. Controlling search.

Search Status

#1 Google ranking · 50+ reviews

Systems & Operations

Master calendars, WOW trackers, and distribution matrices — the invisible infrastructure that makes a social operation run at scale without chaos.

Automated distribution matrices
MOM retrospective frameworks
Scalable SOP libraries

Scale Factor

7 operational systems built · Full attribution tracking

Tools I work with:

MoEngage Meta Business Suite Canva CapCut WordPress Google Analytics 4 YouTube Studio Notion Google Workspace Photoshop ChatGPT Midjourney

Case Studies

Four sustained mandates — systems built, platforms scaled, outcomes tracked

Click a card to explore the full case study — architecture, platform-by-platform execution, and measurable outcomes.

Co-Founder · Apr 2026 – Present

ATFRO — Architecting Transformations

Chief Marketing Officer & Co-Founder

Co-founded a B2B transformation company from zero — leading all growth, marketing, brand positioning, and team operations across 8 platforms simultaneously.

8 Platforms

CMO Co-Founder

Founding April 2026

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Brand Management · Mar 2026 – Present

Coach Avinash Anand Singh

Associate Manager, Blue Dot Transform Consulting

Managing end-to-end social media, content strategy, graphic design, script writing, and video direction for one of India's leading transformational coaches.

3 Platforms

Active Mandate

Full Stack Owner

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Social Media Build · Apr 2025 – Feb 2026

Vedam School of Technology

Social Media Senior Associate

Built the entire social and content function from a zero baseline — generating 1.1M+ Instagram reach, 7.7M views in a single month, and 281 attributed leads across 5 campaign cycles.

1.1M+ Insta Reach

281 Total Leads

26× Growth

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Performance Copy · Apr 2022 – Mar 2025

Adda247 & CareerPower

Marketing Copywriter

Scaled push notification CTR from 0.7% to a 7% peak across SSC, Railways, Banking, and UPSC verticals — with every campaign tracked inside MoEngage.

7% Peak CTR

2× Revenue Uplift

241K Campaign Impr.

Read Full Case Study

Writing Portfolio

Multidisciplinary Writing Portfolio

Direct copywriting and editorial ownership across 4+ industries — providing the narrative backbone for websites, SEO campaigns, and performance lifecycles.

Operational Systems

The infrastructure behind the content. Seven interconnected systems built to make social media operations run at scale — without chaos.

LinkedIn Growth Engine

B2B authority-building and demand generation system.

Explore

Instagram Growth Machine

Attention capture and audience expansion system.

Explore

YouTube Content Infrastructure

Authority, depth, and evergreen growth engine.

Explore

ORM System

Perception control and trust infrastructure.

Explore

Master Command Sheet

Execution backbone and operational control system.

Explore

Distribution Engine

Content multiplication and cross-platform scaling system.

Explore

Brand & Performance Review System

Decision intelligence and optimisation layer.

Explore

On-Camera Work

On-camera and channel execution samples

Scripted, directed, and fronted — from student vox pops to VVIP industry interviews.

Explore Full Video Library

Job Pathway

From first byline to full-channel ownership — a chronological pathway showing role evolution, parallel freelance phases, and increasing ownership across content, systems, and performance functions.

Education

Academic foundation behind the strategy — a grounding in agricultural sciences paired with ongoing postgraduate management education, combining analytical rigour with business acumen.

Currently Enrolled

Master of Business Administration (MBA)

Management & Strategy

2025 – 2027

Deepening understanding of business strategy, marketing management, and organisational communication — directly applied to content and social media leadership roles.

Business Strategy Marketing Management Organisational Communication

Completed

Bachelor of Science — Honours (BSc Hons)

Horticulture

2017 – 2021

Undergraduate programme with a focus on horticultural science, research methodology, and data interpretation — building the analytical and process-thinking foundation that underpins her content and strategy work.

Horticultural Science Research Methodology Data Interpretation Process Thinking

Certifications

Verified professional credentials from Meta — authorised through Coursera.